Our CEO, Maggie Smith, has been handmaking and creating her grandmother's natural hair care products for friends and family for over 10 years. Learning her grandmother's recipes, adding science, Cosmetology & Business Management degrees, she set out to make use of both worlds; encompassing science, beauty and business. She was able to create a full range of hair care products made to combat dry, brittle and damaged hair.
After taking a 8 year hiatus and having to retire her salon chair to be a work at home mom, she focused more on her love of hairbraiding, research, healthy hair & managing her businesses. 2020 being the year she reaches her desired goals to have J. Lee in the homes of 4C, curly coily & "mixed families".
Her love of healthy hair, skin, and nails as a licensed cosmetologist inspired her to dig deeper & produce a luxury personal care accessory line.
She officially launched Studio Nu LLC in April of 2019 in Illinois, USA as a mobile salon, and small-batch manufacturer housing the primary haircare line J. Lee after the interest in our items grew on an national level. Even with our rapid growth, we never sacrifice quality over quantity. Every item created is handmade with love and attention to detail.
We design and manufacture most of the items available in our salon. We take a full hands-on approach to all that we bring to our customers. Quality and style are at the forefront of our item creation and selection. We have recently branched out to work with other small-owned manufacturers to provide more products for our customers. When you support Studio Nu you support a network of small, black, and women-owned businesses that bring opportunity and economic value to all of our communities.